Infrastructure-as-code for Google marketing
Terraform Google Marketing Provider
View on GitHub

Marketing config as code

Configure GTM, GA4 and Google Ads with Terraform

This open-source Terraform provider bridges Terraform's declarative infrastructure management and Google's marketing ecosystem, letting teams manage their marketing tools the same way they manage the rest of their infrastructure.
Version-control and automate your marketing configuration alongside your broader infrastructure setup — reviewable, reproducible and free of manual clicking through dashboards.

Multiple platforms

Manage Google Tag Manager (GTM), Google Analytics 4 (GA4) and Google Ads from a single provider.

Versioned setup

Keep your marketing tool configuration in source control, with diffs, code review and repeatable applies.

Open source

MIT-licensed and open on GitHub — use it, fork it and contribute back.